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Watch Yelp’s CEO Defend Yelpers on Charlie Rose
Here’s a video of Yelp CEO Jeremy Stoppelman’s interview on Charlie Roselast week. Stoppelman and Rose discuss the origins of Yelp, the importance of adapting to mobile technology, and Stoppelman’s decision not to sell to Google. Stoppelman also defends the reliability of the reviews and reviewers on Yelp, gives his thoughts on whats wrong with Google and Groupon, and much more:
· On the acccuracy and fairness of Yelp reviews: “I find it accurate. If you go and you find a 4.5 star business in New York that has 70+ reviews, you’re pretty much guaranteed to have a good experience … Having quantity of reviews is part of it. Having quality of reviews is part of it, a rating attached to an in depth review. Knowing about the reviewer themselves, their identity is part of it.”
· On protecting against fake reviews: “We try to protect against all of the bad stuff with a review filter. What that’s doing is gathering all sorts of signals on how people are using and contributing on the site and deciding which are reviews are the ones consumers should probably rely on and which are the ones we’re not so sure about. And we set aside the ones we’re not so sure about. North of 20% of our content isn’t actually on the main business page, it’s in a separate section called ‘Filtered Reviews.’”